Meta & Google Ads

Advertising campaign performance on screen

We plan, build and manage Meta and Google Ads campaigns for Kelowna and Okanagan businesses. That covers ad copy, visual creative, audience targeting, A/B testing, conversion tracking and monthly optimization, with the creative produced by the same team running the campaigns. Ad spend is paid directly to the platform.

Meta Ads

Google Ads

Kelowna

Okanagan

What ads management covers

We plan, build and run Meta and Google Ads campaigns for Okanagan businesses. That covers account and campaign setup, audience research and targeting, ad copy, the visual creative itself, conversion tracking so you can see what a lead actually costs, ongoing A/B testing, and monthly optimisation based on what the numbers show. Because we produce the photography and video in-house, the creative in your ads is made for the campaign rather than pulled from a stock library.

Meta or Google, and how to choose

Google Ads captures demand that already exists: someone searching for a plumber in Kelowna at eleven at night. Meta creates demand by putting something in front of people who were not looking for it, which suits visual businesses, launches and local awareness. Most businesses eventually run both, but starting with the one that matches your buying cycle gets you a return sooner. We will tell you which that is on the first call, even when the answer is that you are not ready for paid yet.

Creative is most of the result

Targeting has become mostly automated. What still separates a campaign that works from one that burns budget is the creative and the offer. That is where in-house production earns its keep: we can shoot three variations of an ad in an afternoon, test them against each other and put budget behind the one that performs, instead of waiting two weeks for a supplier to send a revision.

Tracking and reporting

Every campaign ships with conversion tracking configured properly, so you know your cost per enquiry rather than your cost per click. Monthly reporting covers spend, reach, conversions and cost per result in plain language, alongside what we changed and what we are testing next. If a campaign is not working we will say so, and we would rather pause spend than quietly keep billing management on a losing account.

What it costs

Campaign management runs $600 to $1,200 per month depending on the number of campaigns and how much creative is produced. Your advertising budget is separate and is paid directly to Meta or Google, never through us. Most local businesses start with $500 to $1,500 per month in ad spend, which is enough to gather meaningful data without gambling.

How much should I spend on Meta ads in Kelowna?

For a local business, $500 to $1,500 per month in ad spend is a realistic starting range. Below about $500 the platform cannot gather enough data to optimise, so results stay unpredictable. Add management on top of that. The right number depends on what a customer is worth to you: if a new client is worth $2,000, spending $300 to win one is straightforward maths.

How soon will I see results from paid ads?

Faster than SEO. Campaigns typically produce their first enquiries within the first week or two, though the first month is partly a learning period while the platform works out who responds. Meaningful optimisation usually needs six to eight weeks of data. Paid and organic work well together: ads bring traffic now while search visibility builds.

Do I need to be on ads at all?

Not always, and we will say so. If your website does not convert the traffic it already gets, or your Google Business Profile is unmanaged, paid ads amplify a leak. Fixing those first is usually cheaper and produces a better return than turning on spend.

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